About Us
Our Beginnings
Founded in 2007 by Lucia and Elena, Lunaria Melbourne was born from a shared passion for fashion, elegance, and their Italian heritage. With roots deeply connected to Italy’s timeless style, the founders envisioned a boutique that would bring the sophistication of European design to Melbourne. Since then, Lunaria Melbourne has become a destination where women can discover fashion that celebrates individuality, confidence, and effortless beauty.
Location and Atmosphere
Situated in the heart of Melbourne’s vibrant fashion scene, Lunaria Melbourne reflects the refined spirit of Italian artistry blended with contemporary Melbourne charm. The boutique’s warm and elegant décor, soft tones, graceful details, and a welcoming atmosphere, creates a serene space where every customer can enjoy a personalised and memorable shopping experience.
Our Collections
At Lunaria Melbourne, every collection is designed to embrace both tradition and modernity. Inspired by the founders’ Italian roots, our pieces embody timeless elegance with a contemporary twist. Crafted from premium fabrics and designed with attention to detail, our clothing accentuates the natural beauty of each silhouette. From chic everyday essentials to statement pieces, Lunaria Melbourne offers versatile fashion that is both sophisticated and comfortable.
International Clientele
Over the years, Lunaria Melbourne has grown to welcome a diverse and international clientele. Women from Melbourne and around the world visit our boutique to discover exclusive designs that reflect both subtle femininity and modern confidence. Whether for an elegant occasion or everyday refinement, Lunaria Melbourne offers pieces that resonate with women who value authenticity, quality, and style.
Our Philosophy
At Lunaria Melbourne, fashion is more than clothing, it’s a way of expressing identity, heritage, and individuality. Our philosophy is rooted in the belief that every woman deserves to feel empowered, beautiful, and effortlessly chic. We are dedicated to curating collections that tell a story, offering an experience where elegance meets authenticity. For us, Lunaria Melbourne is not just a boutique, but a lifestyle shaped by Italian tradition and Melbourne’s modern spirit.